AI is still one of the conversations at board level, but most vendors are missing the mark.
We’ve hosted exclusive roundtables with enterprise Marketing leaders across the US and UK, and compiled their honest, unfiltered views into one punchy download.
This is the real buying signals you’ve been waiting for.
Discover the use cases that are attracting real investment – and which ones are quietly being cut.
Get direct insight into the vendor behaviours and pitches that are turning them off in 2025.
Learn how today’s Marketing leaders are framing success, value, and risk around AI.
Align your pitch with what enterprise Marketing leaders actually want, and cut what they don’t.

Engaged organisations across the USA, UK, EU, and Canada

New tech project needs annually

Private sales meetings per year
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